News & Press

24th Mar 2010

ABSOLUTELY SOUP-ER

Ainsley World Soup scoops top gong

We know the products we produce for leading chef Ainsley Harriott are great – and given the rate at which they fly off the shelves our consumers know it too. However, it’s always nice to get a bit of extra special recognition from the industry experts, which is exactly what happened in February this year…

Way back in October 2009 Ainsley Harriott World Kitchen Aromatic Thai Chicken & Lemongrass Cup Soup entered into the prestigious Food & Drink Awards, run by the food bible that is The Grocer magazine. As you can imagine – we weren’t the only ones to do so. Hundreds of products were put forward by a plethora of food companies across the UK, some big, some small, for some serious scrutiny by a panel of highly qualified experts and consumer judges. The two part judging process ensured that only the brightest, best and tastiest products won through at the event, hosted by The Grocer editor Adam Leyland.

As with all the other 15 categories, competition in the soup section was fierce as our product was up against a number of fresh soups. Lets just say it needn’t have mattered – because the product scooped the Silver award at the glittering awards ceremony in London on Wednesday 17 February.

A stunning success and a real feather in the Ainsley Harriott and Symington’s caps. Next year, we’re going for gold!

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